Should Your Company Be Producing Case Studies?
I’m going to give you the punch line up front and emphatically say, “Yes!” Everyone loves a good story. As a marketing, advertising or PR professional, you know that better than most. That’s why there are companies falling over each other to find copywriters who specialize in these types of writing projects. As one client… [Continue Reading]
Are You Constantly in Need – and Searching – for A Copywriter Who Understands B2B?
Dear Marketing Professional, When you look at what you’re expected to achieve with your company’s marketing & sales initiatives, it’s understandable you might feel overwhelmed. Your executive team is pushing you to meet revenue goals, establish unshakable customer loyalty and catapault your company ahead of competitors. The trouble is, you can be sure your competitors… [Continue Reading]
5 Quick and Easy Writing Tips for Business Owners
“Those were the best rules I ever learned for the business of writing. I’ve never forgotten them.” Words of wisdom from an master marketing copywriter? Not quite. Master storyteller Ernest Hemingway learned the business of writing as a cub reporter for the Kansas City Star in 1917, long before he penned “The Old Man and… [Continue Reading]
Featured Solution: Case Studies

Do the stories your customers tell make it easier for buyers to choose you... or the competition? Know the answer — definitively — with powerful, convincing and authentic case studies. In this economy, people aren't going to buy something just because of how great you say it is. They need … Read More »
Client Comments

Here's what just a few of my clients have had to say about my work: “Mike, thank you so much for taking care of our client. Because of dedicated people like you, we have maintained a relationship with this client for over 17 years. Thank you for all your efforts, I really appreciate it.” – Terri, Bank of … Read More »
Hello and Thank You
Hi, I'm Mike Sweeney, and thanks for visiting. If your marketing and sales materials aren’t generating the results you want... if you’re overworked and have to push projects to the back burner... I can help. My services as a professional business to business copywriter include (among other things) case studies, website copywriting and white papers to help inform, persuade and sell. How can I help your company succeed? [Read More …]
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Contact
Mike Sweeney, B2B Copywriter
Helping companies boost their bottom line through more effective business-to-business marketing and communications materials
Phone: 1-866-838-5819 (toll free)
Email: mike@sweeneycopywriting.com
Twitter: MikeCopywriter


