B2B Copyediting · Financial Services & Technology
Before it goes to compliance. Before the CMO sees it. Before it goes live — your copy deserves one final, expert pass by someone who actually understands your industry.
Every piece of copy goes through the same arc. The brief. The research. The writing. The rewrites. By the time the writer submits the final draft, everyone is too close to it. So it goes out the door with:
A BBC report found one UK company was losing half its sales — until it corrected a single spelling error on its website. They never recouped what they left on the table. In financial services, the stakes are even higher.
This is the gap a professional copyeditor closes.
I'm not a proofreader who hunts typos. I'm a copyeditor who thinks about what the copy is trying to do — and makes sure it does it.
First read — no edits
I read the whole piece without touching a word. Getting the lay of the land: the argument, the voice, the intended audience, the goal. This is what separates a thoughtful editor from someone who just runs spellcheck.
Surface pass — accuracy & mechanics
Spelling, grammar, punctuation, fact-checking, consistency in product names and terminology. In financial services, this layer matters more than anywhere else — one wrong number or misused term and you have a real problem.
Clarity pass — structure & logic
Does the argument flow? Is the most important point buried? Are there logic gaps a skeptical CFO would catch? I'll rearrange, tighten, and flag anything that needs the writer's attention.
Style pass — voice, tone & brand
Is this consistent with the company's style guide? Does it sound like the brand? I'll reconcile inconsistencies and flag anything that's drifted off-brand.
Final check — nothing slips through
One last read before I return the copy. Everything in Track Changes, with margin comments explaining the why behind every judgment call.
Most copyeditors are generalists. Excellent at catching split infinitives. Less excellent at knowing whether "registered investment adviser" should be capitalized in an SEC context — or whether a yield claim in your email needs a disclosure.
I know the language — and when it's been used incorrectly, imprecisely, or in a way that will make your buyer raise an eyebrow.
B2B buyers in financial services are skeptical and busy. Copy that doesn't establish credibility immediately gets ignored or deleted.
I flag language likely to draw compliance scrutiny — not as a compliance officer, but as a smart first pass that makes their job easier.
A carelessly edited piece in financial services isn't just embarrassing. It can mean regulatory exposure, a lost deal, or years of brand credibility undone.
01 — Core
A thorough expert review for errors, inconsistencies, and anything that could embarrass you in front of a sophisticated B2B audience.
02 — Deeper
Sentence-by-sentence work to sharpen your argument, improve flow, and ensure the copy persuades — not just informs.
03 — Strategic
A custom document ensuring every writer and editor produces consistent, on-brand content. A one-time investment that pays indefinitely.
04 — Ongoing
Dedicated editing support on a retainer basis. Priority turnaround, accumulated brand knowledge, predictable monthly investment.
I've have had the opportunity to work with Mike Sweeney over the past few weeks on articles for the intranet. He is an excellent editor and has wonderful creative ideas for the format and graphics. Some of my requests were time critical with last minute changes. Mike made it all happen.— Cathy, VP / Director of Product & Strategy, Regional Commercial Bank
Mike, I appreciate the excellence and precision you bring in your writing. Sometimes you know it will be a perfect fit the first time you speak with someone and I felt that when I talked with you. Your quiet confidence and composure have been a great addition to the team.— Derek, VP / Director of Corporate Training, Financial Services Firm
Whether you have a 2-page email sequence or a 40-page white paper — if it matters, it deserves a professional edit before it goes out.
Get in TouchOr email directly: moc.gnitirwypocyeneews@sm. Response usually within one business day.