Featured
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9 Proven Ways To Save Marketing Dollars with a Customer Case Study
Do you sell complex products and services for the B-to-B (B2B) market? Looking for a cost-effective way to advertise? Look no further than the case study. Case studies are one of the most versatile marketing pieces in which you can invest. Everyone loves a great story, so utilize your customers'... Read More »
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Cure for Writer’s Block
Or business person's block, or salesman's block, or artist's block... "The greatest geniuses sometimes accomplish more when they work less." (Leonardo Da Vinci, Renaissance painter, sculptor, architect, scientist and writer, 1452-1519) When writer's block hits (or any creative block to your... Read More »
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5 Quick and Easy Writing Tips for Business Owners
"Those were the best rules I ever learned for the business of writing. I've never forgotten them." Words of wisdom from an master marketing copywriter? Not quite. Master storyteller Ernest Hemingway learned the business of writing as a cub reporter for the Kansas City Star in 1917, long... Read More »
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6 Simple and Proven Techniques for Online Sales and Landing Pages
There are many "gurus" online who will try to get you to use (or worse, buy) their secret knowledge about online sales. Many of these tactics are for the consumer (B2C) market, but I've also seen them for the business-to-business (B2B) market. Most of these "secret sales tactics" are... Read More »
Business to Business Copywriting Services
Case Studies
Most business buyers base their decisions on trust and believability. There's no better way to establish credibility in the minds of your prospects than to showcase your customers' positive experiences in a success story. Read more »
White Papers
Today’s busy execs don’t want another sales pitch, they want valuable content that helps them solve their business problems. Without a doubt, the best marcom collateral to do that is a white paper. Read more »
Web Copy
When someone arrives at your web site they have just one set of questions in mind: "Am I in the right place? Can I find what I'm looking for here? Can I trust this company?" Your web copy must address these challenges — or you lose sales. Read more »
Email Marketing & Autoresponders
Whether aimed at prospects or customers, an effective email marketing campaign must have one goal in mind: to get the click. From the Subject line to P.S., there's an art to crafting emails that arouse curiosity. Read more »