9 Proven Ways To Save Marketing Dollars with a Customer Case Study
November 26th, 2011 // 10:49 am @ Mike Sweeney
Do you sell complex products and services for the B-to-B (B2B) market? Looking for a cost-effective way to advertise? Look no further than the case study. Case studies are one of the most versatile marketing pieces in which you can invest. Everyone loves a great story, so utilize your customers’ success stories in almost any [...]
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Cure for Writer’s Block
October 24th, 2011 // 10:19 pm @ Mike Sweeney
Or business person’s block, or salesman’s block, or artist’s block… “The greatest geniuses sometimes accomplish more when they work less.” (Leonardo Da Vinci, Renaissance painter, sculptor, architect, scientist and writer, 1452-1519) When writer’s block hits (or any creative block to your productivity), do what Leonardo did — take a break. It sounds counter-intuitive, but sometimes [...]
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5 Quick and Easy Writing Tips for Business Owners
October 24th, 2011 // 10:05 pm @ Mike Sweeney
“Those were the best rules I ever learned for the business of writing. I’ve never forgotten them.” Words of wisdom from an master marketing copywriter? Not quite. Master storyteller Ernest Hemingway learned the business of writing as a cub reporter for the Kansas City Star in 1917, long before he penned “The Old Man and [...]
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6 Simple and Proven Techniques for Online Sales and Landing Pages
September 25th, 2011 // 1:54 am @ Mike Sweeney
There are many “gurus” online who will try to get you to use (or worse, buy) their secret knowledge about online sales. Many of these tactics are for the consumer (B2C) market, but I’ve also seen them for the business-to-business (B2B) market. Most of these “secret sales tactics” are counter-productive and unnecessary. When it comes [...]
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