In today’s digital landscape, companies worldwide invest billions (over $26 billion in the U.S. alone) in web copy. Your website is the cornerstone of your B2B marketing — to your prospects and customers, it’s a central hub.
Your website is where you exercise full control over your message, design, and navigation, creating an environment that encourages engagement.
As a marketing professional, you’ve made a substantial investment in your website; it’s likely your “baby.” However:
The challenge
Many corporate websites look great but have copy that falls short. They often lack a clear value proposition and fail to persuade.
Here’s what effective web copy should do:
- Clearly explain your product or service benefits
- Tell your company’s story in a compelling way
- Motivate your target audience to advance in the sales cycle
If your website isn’t achieving these goals, it’s time to enhance your content. Contact me today to develop site content that positions your company effectively and drives sales.