Does your company offer products or services that are new, expensive, or complex?
Then white papers are the most essential tool in your B2B marketing toolkit.
If you answered “yes” to any of these, harnessing the power of white papers can greatly benefit your business.
White papers establish you as an expert in a non-salesy manner, addressing industry challenges and illustrating how your solutions can meet these needs.
They are unparalleled for lead generation and building credibility, offering longevity and adaptability that paid ads can’t match.
The most important tool in the B2B marketer’s kit is the white paper. (MarketingSherpa)
White papers can also be repurposed into diverse content like blog posts, slide decks, and e-newsletter articles.
I can help develop impactful white papers or transform your insights into engaging content.
The investment in a white paper depends on project scope, ranging from $2,500-5,000 for a 5-10 page finished document.