Creating compelling B2B marketing content, lead generation materials, and sales collateral involves a structured yet adaptable approach.
Here is how I would approach your project.
My three-step process
- Discovery and research
- Gather comprehensive information on your product and market.
- Analyze and condense insights to ensure a deep understanding of your business and goals.
- Strategic planning
- Develop a clear copy platform outlining audience insights, themes, and strategic approaches.
- Engage in split-testing different approaches for optimized results when applicable.
- Content creation and refinement
- Draft, edit, and refine the content through multiple iterations, ensuring alignment with your objectives.
- Utilize professional proofreading to guarantee precision and quality.
Client collaboration is crucial to me. Your feedback is integrated easily through digital methods, such as Microsoft Word’s “Track Changes,” facilitating seamless revisions until you’re fully satisfied.
Optional layout review
I’m also available to review finalized designs, ensuring that all elements are effectively aligned.