Hi, I’m Mike

Thanks for stopping by. I enjoy helping B2B financial service companies get more sales leads with strategic marketing materials. Check out why I’m the best copywriter to write your next white paper, case study, email series, or website.

Here are a few things I am good at writing:

Case studies

Case Studies

Case studies are short stories that describe how a company or organization solved a challenge with your product or service — and what the results of solving that challenge were. Typically around 800-1,200 words, case studies are a “before-and-after” customer success story using facts and testimonials.

E-newsletters

E-newsletters

Smart marketers use e-newsletters to stay in touch with, and build relationships with, their current, past, and potential clients. Once we have your system set up you’ll get fresh, relevant content (usually around 1,200 to 1,500 words) on a regular basis (either weekly or monthly) to help grow your business over the long term.

White papers

White Papers

Known as "the king of content marketing," white papers are persuasive documents that usually describe industry problems and how to solve them. Other types of white papers include product / service "backgrounders" and the easy-to-digest list paper. Think of it as a combined educational magazine article and marketing brochure.

How can my copywriting services help you?

Connect with prospects

As a trained copywriter I’ve learned how to talk to your potential clients using features, benefits, social proof, and even emotion so your messages will resonate with them. And I’m skilled at crafting fresh content to inform, engage, entice, persuade, and entertain your audience.

Convince and convert leads into buyers

Convincing prospects to take the next step is hard. You need writing that can convince people take a specific action, using only “words on paper.” The action could be to buy, but it could also be to click a link for more information or subscribe to your newsletter.

The Genesis Framework

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Quality Code

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Top Notch SEO

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Mobile Responsive

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Unlimited Support

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Mobile Responsive

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Benefits galore

Steal my biggest writing secret

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I’m going to give you my biggest secret to writing great copy. Feel free to use it!

Ready?

Here’s the secret: write like you talk. Many of us corporate marketer types learned to write in a more formal (ahem, stuffy) way, different than how we speak.

In the world of copywriting, it’s much more powerful to write in a conversational style. In other words, what you would genuinely say to someone if you were speaking instead of writing.

The next time you write some marketing or sales piece, read it out loud. If it’s full of jargon and doesn’t sound like something you’d say to a prospect over coffee during a sales meeting… change it until it does.

The Benefits to using Epik

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Unlimited Potential

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