Trust drives business growth, and it begins with what you say.
Why should prospects trust you or your marketing messages?
Hi, I’m Mike Sweeney
I’m a B2B financial copywriter who specializes in getting your prospects to say “Yes!” and take the next step with you in the sales cycle.
What I do
I write strategic marketing communications for the B2B financial services industry. With me on your team, content you publish will resonate with your ideal prospect. There are several ideal vehicles for this:
People listen to what other people say about you more than what you say about yourself. A successful story, in your client’s own voice, can establish trust with prospects.
White papers, “the king of content,” get your reader thinking about solutions — keeping you in mind as the one who can best provide that solution (subtle huh?).
A series of helpful emails — or maybe an entire topic course via email — can serve to position you as a valuable resource in the buyer’s mind and get your message out there.
Relax, I’ve got this
My clients trust me to deliver marketing content that is strategic, on point, and on time — without handholding. I understand the banking and financial services industry because I’ve worked in it for 13 years. I also know how your buyers think and how to engage them.
Here are a few examples of my past work and how I helped clients accomplish their goals.