Trust drives business growth, but it begins with what you say.
Why should prospects trust you, or your marketing messages?
Hi, I’m Mike Sweeney
I’m a B2B copywriter who specializes in getting your prospects and clients to say “Yes!” and take the next step with you in the sales cycle.
What I do
I write strategic marketing communications for the B2B financial services industry. With me on your team, content you publish will resonate with your ideal prospect. There are several ideal vehicles for this:
People listen to what other people say about you more than what you say about yourself. A successful story, in your client’s own voice, can establish trust with prospects.
White papers, “the king of content,” get your reader thinking about solutions — keeping you in mind as the one who can best provide that solution (subtle huh?).
A series of helpful emails — or maybe an entire topic course via email — can serve to position you as a valuable resource in the buyer’s mind and get your message out there.
Relax, I’ve got this
My clients trust me to deliver marketing content that is strategic, on point, and on time — without handholding. I understand the financial services industry and know how to engage your buyers, because I’ve worked in it for 12+ years.
Here are a few examples of my past work and how I helped clients accomplish their goals.