Publishing a regular e-newsletter offers you significant benefits.
Despite the dominance of social media, email newsletters continue to be a vital tool for connecting with audiences and driving business growth.
– Doug Morneau
E-newsletters are a strategic, cost-effective method to maintain relationships with prospects and clients while positioning your company as an industry expert. But crafting and delivering them consistently can be challenging.
Many professionals — wealth managers, brokers, attorneys, technology providers, and more — benefit from the “buzz” that newsletters create to grow their businesses.
Here’s how my e-newsletter service can help…
- Define your target audience
- Identify newsletter content
- Develop the right “voice”
- Format and layout
- Manage email delivery and lists
The secret is out
E-newsletters are a top marketing tool for professional service firms: forward-able, linkable, measurable, archivable, and interactive. Despite changes in email marketing, their benefits remain powerful:
- Lead generation
- Increased sales
- Open dialogue with prospects and clients
- Positioning as an industry thought leader
- Shareable with virtually no cost
The challenge
Standing out requires offering useful, relevant, and interesting content — avoiding the typical self-promotional noise.
The opportunity
Craft an e-newsletter that rises above the rest:
- Packed with valuable information
- Written in a clear, genuine voice
- Focused on building long-term relationships
Engage your audience with a compelling e-newsletter, keeping your brand at the forefront of their minds.