“Why is our site’s performance so poor?” Ever heard that in a sales or marketing meeting?
If your company’s website is not delivering the response, revenue, and ROI you want, a strategic website audit can put you back on track.
Why a website audit matters
Successful websites are underpinned by well-defined factors that help attract search engine visitors. These include:
- Clear, user-friendly navigation
- Prominent solutions and benefits
- A distinct competitive edge
Often, what’s clear to visitors isn’t obvious to you. Many users experience frustration with confusing navigation or unavailable information—and these issues can undermine your site’s performance.
Benefits of our strategic site audit
Gain clarity with a detailed 35-point Site Usability Checklist. This thorough checklist will help you:
- Diagnose gaps and opportunities
- Analyze copywriting elements
- Leverage customer-focused language
- Optimize for search engines
- Refresh and target timely content
- Enhance cross-platform functionality
- Align graphics with content
And more.
This comprehensive audit is designed for websites of any size, providing crucial insights to turn your site into a successful, user-friendly resource.